2022
ABOUT
Enchant Christmas is a spectacular holiday event featuring the world's largest Christmas light maze, an enchanting ice-skating trail, Santa's Village, a bustling Christmas market, and live entertainment. Visitors can explore millions of twinkling lights, enjoy seasonal food and drinks, and shop for unique gifts in a festive, family-friendly atmosphere.
CONCEPT
This promotional video was a collaborative project that brought the enchanting world of Enchant Christmas to life. Working closely with my team, I helped craft a magical story where Santa discovers Enchant, a wintry village formed when stars fell to Earth. The video’s color palette features blue, silver, and a touch of gold, reflecting the client’s vision of a Nordic-inspired winter wonderland with hints of the aurora borealis, stars, and snow. By avoiding traditional holiday colors, we aimed to create a fresh, mystical atmosphere that aligns with Enchant's unique experience of mazes, quests, and rotating storylines.
DESIGN
Thomas Choi, Brown Yoon
ANIMATION
Thomas Choi, Brown Yoon. Brian Egan
CLIENT
Enchant
STUDIO
Ignition Creative
CREATIVE DIRECTOR
James Choi, Ralph Smith