THE IRRATIONAL

2023

CONCEPT

For 'The Irrational,' I designed the show's branding with a focus on the complexity of human behavior, reflected through the typography. The design concept involved breaking up the typography, symbolizing the fragmented and unpredictable nature of human psychology, which then seamlessly comes together to form the logo during the reveal, echoing the show’s theme of finding clarity amidst chaos.

* These are pitch styleframes.